MUSE VERA VAN ERP - Designer A Modern Object
A conversation with Vera van Erp founder of A Modern Object.
Find out who’s behind the Dutch upcoming brand that you will see all over your favorite influencers Instagrams and magazines soon. A designer, model and stylist: her unique aesthetic extends into everything she does - art, fashion, jewelry, furniture and interiors. Read more below in our interview with the Amsterdam based model and creative.
After a few years of working in the fashion business I created my own look; a tight ponytail and golden hoops. More often I noticed that I could inspire people with my look & people started asking me about my jewelry. To share this dressing experience, I decided to launch my own jewelry brand, A Modern Object. Timeless jewelry designed in Amsterdam that can add a contemporary edge to a classic look.
A funny thing to know is that I already knew I wanted to start a company called “A Modern Object” for about two years now. So, I bought the domain name & website URL back then but didn’t use it until now. I liked the name because the abbreviation “AMO” also contains the first three letters of A Modern Object.
I work very intuitive and think this is also the strength of the company. I only create jewelry pieces that I genuinely love myself and would wear on a daily basis. I find myself inspiration in Fashion, Photography, Art and Architecture. From here I start sketching in my little notebook that I bring everywhere. Most of my ideas come alive when I’m alone in the plane. There is something about flying that makes me think so clear and differently. After sketching I start translating my sketches into 3D models and the production company makes the first prototype. This is the magical phase where I can see my ideas coming alive.
My first designs are all gold plated, because I’m a gold wearing person myself. The next collection will include pieces that have both silver & gold. Before people would never mix these two colors and materials, but I think it’s very modern nowadays to do so.
The brand name really tells my brand philosophy; timeless jewelry for the modern woman.
It makes me happy to think that I can add a bit of beauty into this world & help woman feel beautiful.
Yes, since I was a kid I preferred creating over learning. I was very social and quickly distracted. The standard school system was not really for me.
Honestly, everywhere. My biggest advice to people is, take a look around you. Instead of being on your phone, enjoy your taxi drive or daily walk to work, you might see more beauty than you think.
My mom & sister, because they are the most important women in my life.
I would describe my style as classic with a contemporary edge. I wear a lot of monochrome colors but like to elevate it with eye-cathing jewelry & accessories.
When I started modelling, they always told me, “you’re too short”, “you will never do runway”. I prove them wrong and walked shows for houses like Louis Vuitton & Celine. One journalist once wrote about me and called me little Kate Moss. So since then, I see Kate as my icon and would love to see her wearing one of my creations once.
“Follow the sun”. It refers to my boyfriends & I favorite song. But also has this meaning, follow your intuition and dreams to me.
After travelling I love to come home and be with my family and friends. I also like to listen to a podcast or read a good book to switch off.
For now, I want to focus on my modelling career, styling jobs and A modern Object. In the future I would love to do something for a good cause.
In 10 years, I hope A Modern Object is an established jewelry brand, a brand who makes women dream & feel beautiful.